Most coaches who get zero sales from a live launch didn't have a bad offer. They had untested content, a pitch they'd never practiced out loud, and no one who'd been inside a launch before to tell them what was actually breaking down.
You can feel it. The overwhelm. The "what if I do all of this and nobody buys?" That's not imposter syndrome. That's what happens when you're flying blind.
I've been inside the launch. Not just the strategy doc. I run practice webinars with my clients, go over every email, and know where launches break down because I've watched it happen in real time, and fixed it.